Top 10 Amazon Black Friday Advertising Tips 2025

Amazon Black Friday is one of the biggest shopping events of the year, offering massive opportunities for sellers to increase visibility and sales. With competition at its peak, having the right advertising strategy is crucial. Smart campaigns can help brands stand out, attract buyers, and boost long-term growth.

Why Advertising Matters During Amazon Black Friday

Amazon Black Friday is the ultimate test of visibility. Millions of shoppers search for deals during this short window, but with demand comes intense competition. Even the best products can get lost without strong advertising to push them in front of ready-to-buy customers.

Here are the key reasons why advertising matters during Amazon Black Friday:

1. Massive Traffic Surge – Search volumes and browsing activity spike, giving sellers an unprecedented opportunity to reach new customers.
   
   
2. Heightened Competition – With countless sellers lowering prices and running promotions, ads ensure your products stand out in crowded categories.
   
   
3. Buy Box Advantage – Strategic bidding and visibility improve your chances of winning and holding the Buy Box, especially during peak hours.
   
   
4. Organic Ranking Boost – Ads that drive sales velocity can improve keyword ranking, giving listings long-term visibility even after Black Friday ends.
   
   
5. Brand Growth – Beyond single-day revenue, advertising creates awareness that can fuel repeat sales and reviews into December.

In short, advertising isn’t optional; it’s the fuel that helps sellers capture market share, convert traffic into sales, and build momentum that extends far beyond Amazon Black Friday itself.

Also read: Mastering Amazon PPC Management with Advanced Tools

Top 10 Amazon Black Friday Advertising Tips

Winning during Amazon Black Friday requires more than just lowering prices; it’s about smart advertising that ensures visibility and conversions. 

Here are ten tips to guide your strategy:

1. Start Early – Launch campaigns weeks before Black Friday to build relevance and ad history.
   
   
2. Optimise Listings First – Strong titles, images, and bullet points make ads convert better.
   
   
3. Use Sponsored Products – Capture high-intent shoppers directly on product searches.
   
   
4. Leverage Sponsored Brands – Showcase your brand with banners and videos for stronger awareness.
   
   
5. Run Sponsored Display – Retarget shoppers who viewed your products but didn’t purchase.
   
   
6. Boost Budgets – Expect higher traffic and competition—allocate extra budget to avoid missing sales.
   
   
7. Target Long-Tail Keywords – Lower-cost keywords can deliver better ROI than oversaturated short terms.
   
   
8. Combine Deals with Ads – Pair coupons or Lightning Deals with ads to boost click-through rates.
   
   
9. Monitor in Real Time – Adjust bids, pause poor performers, and reallocate spend quickly.
   
   
10. Plan Post-Sale Retargeting – Follow up with shoppers after Black Friday to drive repeat sales.

Looking for expert support to take your advertising even further? Check out Rival, a performance-driven marketing partner helping brands scale with innovative campaigns, data-backed strategies, and creative solutions that deliver results. With Rival on your side, your Amazon Black Friday success can go well beyond expectations.

Common Advertising Mistakes to Avoid

While Amazon Black Friday offers incredible sales potential, many sellers miss out because of avoidable advertising mistakes. Recognising these pitfalls early can help you save budget, protect margins, and maximise results. Here are five common mistakes to avoid:

1. Launching Campaigns Too Late
   
   • Waiting until the week of Black Friday means your ads lack data history, lowering visibility compared to competitors who started earlier.
     
     
2. Neglecting Listing Optimisation
   
   • Ads can drive traffic, but if titles, images, or bullet points are weak, conversion rates drop and budgets are wasted.
     
     
3. Overspending on Broad Keywords
   
   • Popular short keywords like “Black Friday deals” are expensive and competitive. Without balance, sellers overspend with little return.
     
     
4. Forgetting Negative Keywords
   
   • Failing to block irrelevant searches drains ad spend. Adding negatives keeps campaigns lean and targeted.
     
     
5. Not Monitoring Campaigns During Peak Hours
   
   • Ad costs fluctuate rapidly on Black Friday. Sellers who don’t adjust bids or reallocate budgets in real time risk losing impressions.

Avoiding these mistakes ensures your advertising spend works harder, keeping your products visible and profitable during the Amazon Black Friday rush.

Similar read: How to Advertise on Amazon

Beyond Black Friday: Keeping Momentum Going

Success on Amazon Black Friday doesn’t end when the event is over. Smart sellers use the post-sale period to sustain growth, strengthen rankings, and build long-term customer loyalty.

Here are four strategies to keep momentum going after Black Friday:

1. Retarget New Customers
   
   • Run Sponsored Display and remarketing campaigns to re-engage shoppers who viewed or purchased your products. Follow up with promotions to encourage repeat sales.
     
     
2. Collect and Leverage Reviews
   
   • Encourage satisfied customers to leave reviews. Strong ratings boost trust and increase conversion rates in the busy December shopping season.
     
     
3. Optimise Listings Based on Data
   
   
   
   • Analyse which ads, keywords, and products performed best. Update titles, bullet points, and A+ content to highlight proven selling points.
     
     
4. Plan for December Demand
   
   • Use insights from Black Friday to prepare for Cyber Monday, Christmas, and year-end sales. Ensure stock levels and budgets are aligned with ongoing demand.

By extending your strategy beyond the big event, you turn Black Friday gains into lasting growth, transforming one sales peak into a foundation for continued Amazon success.

Also read: #1 Pricing Strategy for Amazon South African Sellers

Conclusion: Top 10 Amazon Black Friday Advertising Tips 2025

Amazon Black Friday is more than a one-day sales boost; it’s a chance to build brand visibility, attract new customers, and strengthen long-term growth. With the right advertising strategy, sellers can maximise conversions, avoid costly mistakes, and carry momentum into the festive season and beyond.

Ready to make the most of Amazon Black Friday? Partner with fluid/sa, South Africa’s Amazon growth experts. We’ll help you plan, optimise, and manage winning ad campaigns. Contact us today to boost visibility, capture more sales, and set your brand up for long-term success.